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MEDULLA

About Us

Behind Medulla are people who believe that senior activation can be modern, natural, and meaningful. We combine movement, fun, and technology to bring joy to clients and relief to staff.

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The Story of Medulla

The story of Medulla did not begin overnight. Its founder, Martin Čapek, had long wanted to use his knowledge of Kinect technology in a meaningful way in real practice. He was drawn to the idea that motion tracking did not have to serve only as a technical curiosity, but could help create activities that are natural, enjoyable, and useful for people.

At first, his thoughts naturally turned toward children. The connection between movement, play, and simple interaction seemed especially fitting there. But a major turning point came when Martin’s mother, who is the director of a senior care home, asked a simple question: “And why aren’t you making it for seniors?” At that moment, a completely new direction opened up.

Suddenly, it became clear that technology based on natural movement could also have great meaning in social services, where activation, client motivation, and ways to involve people for whom standard forms of exercise or games are less accessible are addressed every day. And that was when Medulla began to take shape in the form we know today.

What followed was approximately six months of testing and gradually fine-tuning the entire technology. Medulla was not created at a desk, nor as a finished concept that would later try to fit into practice. On the contrary, it was developed directly based on real feedback from senior care homes and other facilities. One facility asked for a memory game, another wanted fly swatting, and elsewhere other ideas came up depending on what clients enjoyed, what was easy to understand, and what could be used well in everyday operations.

This phase was crucial for Medulla. It showed that meaningful technology is not created only from an idea, but above all through careful listening to the people who will actually use it. Every test, every suggestion, and every reaction helped shape the activities so that they would be natural, accessible, and joyful at the same time.

Testing within the family was also a strong confirmation of the whole direction. Martin’s grandfather, who enjoyed card games and solitaire, tried controlling his favorite game by moving his hand instead of using a mouse. And it was in moments like these that the essence of Medulla became fully clear: when a familiar and favorite activity is connected with movement, activation stops feeling like an obligation. It becomes a natural part of something a person enjoys and wants to take part in.

This is how Medulla gradually came to life. The name refers to the term medulla oblongata, symbolically representing the connection between movement, perception, and reaction. Today, Medulla is built on a simple but powerful idea: technology makes sense when it helps people. In this case, by bringing more movement, engagement, joy, and activities based on real practical needs into senior care homes and other social services.

The Medulla Team

Meet Our Team

At our first conference, our bright yellow T-shirts earned us the nickname “the yellow guys” because we were simply impossible to miss. And we still carry some of that energy today — we want Medulla to be seen not only as a technology, but above all as a meaningful solution created by real people.

Founder and Creator of Medulla

Ing. Martin Čapek

Martin has been behind Medulla from the very first idea and has long connected technological development with what truly works in everyday care home practice.

He is the person who has shaped Medulla from the beginning, both professionally and on a human level. He thinks about how to use technology meaningfully, simply, and without making it an end in itself. For him, it is important that Medulla is not created at a desk, but in contact with the real needs of clients and staff.

In development, he focuses on making the activities natural, easy to understand, and practical for everyday use. He looks for ways to connect movement, activation, and the joy of activity so that Medulla becomes real support for care homes, not just another technological tool.

Graphic Designer, Developer and Care Home Demos

Lukáš Líčeník

Lukáš gives Medulla both its visual and practical form — he creates activities, contributes to development, and is often the one who brings Medulla directly into care homes.

In the team, he connects the creative and technical sides of the project. As both a graphic designer and developer, he works to make each activity not only functional, but also clear, enjoyable, and easy for clients and staff to understand. Thanks to this, he helps shape both how Medulla looks and how it is used.

Many people may have also met him in person at conferences or during Medulla demos in care homes. There, he sees the reactions of clients and staff first-hand and brings valuable practical feedback into further development. His role is important because he connects design, development, and direct contact with users.

Customer Support and Communication

Bc. Adéla Čapková, MBA

Adéla is responsible for communication, emails, and customer support, ensuring that care homes and partners always have someone they can turn to.

Her role is key in everyday contact with both potential and existing clients. She makes sure that communication around Medulla is fast, human, and easy to understand. When someone writes, calls, or needs additional information, Adéla is often the person on the other side.

You may have also met her in person, for example in Sepetná. She brings precision, organisational confidence, and the ability to keep things together to the team, so that behind Medulla there is not only good technology, but also reliable support and a professional background.

Marketing and AI Training for Social Services

Bc. Jiří Martinovič

Jirka is responsible for how Medulla presents itself externally — from the website and articles to leaflets, roll-ups, the brand, and communication as a whole.

If you have seen Medulla’s business cards, logo, website, roll-up banners, leaflets, or articles, there is a very good chance that Jirka was behind them. In the team, he keeps the marketing and content direction consistent so that the brand feels clear, professional, and human at the same time.

Alongside this, he also provides AI training for social services, with 11 sessions already completed. He brings to Medulla not only marketing thinking, but also a sense for explaining modern technologies to people simply, practically, and without unnecessary complexity.

What Makes Medulla Different

Medulla was created to feel natural for clients and easy to use in the everyday operation of care homes. It is not a technology that closes a person off in another world — on the contrary, it keeps them in contact with their surroundings, staff, and other clients.

VR

Medulla Is Not Like a VR Headset

The client does not need to put a headset on their head or hold controllers in their hands. They can see the room around them the whole time, stay in contact with their surroundings, and control the activity only through the natural movement of their own body.

01

Natural Movement

Clients control the activities with their own body movement. No complicated learning, no stress, and no unnatural aids.

02

No Controllers or Complexity

There is no need to hold anything in the hand or put on any additional device. All you need is a computer or laptop and a camera.

03

Works for Less Mobile Clients

Medulla can also be used by clients in wheelchairs, clients with limited mobility, or clients who are bed-bound. The activity adapts to their movement abilities.

04

Simple for Staff

Operation is easy and quick. Medulla does not burden staff with complicated setup and fits naturally into everyday care home routines.

Where You Can Meet Us

With Medulla, we regularly meet people from practice at conferences focused on social services, healthcare, and client activation. In recent months, we have taken part in several professional events where we presented Medulla, demonstrated it in practice, and gathered valuable feedback from staff and organisational management.

However, you do not have to wait until we meet at the next conference. We will also be happy to come directly to your care home and show Medulla in the real environment of everyday care. This allows both clients and staff to try it out, helping you easily understand how it could work in your facility.

Follow Medulla on Instagram

Take a look behind the scenes of Medulla with us. We share moments from conferences, practical demos, news, and the joy of movement that Medulla brings to clients and staff in social services.